MAY 2018 HR MAGAZINE 45
’‘to what we want from someone without frst articulating a clear vision or giving people a reason to change that con- nects to their interests. Also, raise your hand for the hard stuf. Of course, it’s es- sential to keep the trains running, but fnd opportunities to launch something new or fx something that’s broken. That’s how you’ll stand out. HR’S VALUE PROPOSITION Increasingly, HR is key to an organization’s success or failure. C-suite leaders understand that, and they want a trusted advisor who can provide perspective on talent but also on the business. HR professionals must be prepared to change with their organization’s needs and demands. Ultimately, we can’t just “love people.” We also have to love the business. HOW TO BUILD YOUR HR BRAND evelop an understanding of how your company operates and generates revenue. Many HR professionals are given opportunities to move into lateral roles—which they should take. Doing so will enhance their knowledge and skill set. Leaders want HR partners who can advise them on talent requirements and the organization’s needs, so you must be- come an expert in both. HOW SHE STAYS CURRENT I read the trades and several periodicals, including The New York Times, The Wall Street Journal and HR Magazine. I talk to my colleagues at other companies to fnd out what they’re doing. And I keep abreast of developments in my industry and sector that could have an efect on our business. WHAT SHE LOOKS FOR WHEN HIRING
I seek talented professionals who have a depth of knowledge
around their functional area and who are driven, possess
a strong sense of urgency and are interested not just in the
people but in the whole organization. I look for a positive
attitude and someone who focuses on solutions instead of
FINDING HER ZEN
I’ve been fortunate to work for multiple employers that
have a strong focus on talent and a belief that selecting
the right people is a critical component of what makes the
company great. I love how business works and what makes
organizations run. But even the best structure will fail if
you have the wrong people in the wrong roles. Being at the
intersection of strategy, operations, execution and talent
is what drives me.
TAPPING INTO BOARDS
I am currently serving on two boards of directors—one at
WonderRoot, a progressive arts organization, and the other
for the Central Outreach and Advocacy Center, which provides services to local homeless communities in Atlanta.
Being on boards has helped me learn more about communities of interest and leverage my relationships to support
their endeavors. WonderRoot is a tremendous nonproft
that supports social justice. My work with it has allowed
me to support change through a creative lens. Central
Outreach has a spectacular program that enables people
struggling with homelessness to return to the workforce
after extended absences. It runs a 12-week course to help
individuals fnd jobs, and more than 70 percent get hired.
Both organizations have enabled me to step out of my comfort zone and grow.
WHAT’S IN HER SHOPPING CART?
I could spend hours looking through our new products and
specialty items. If I had to pick my favorite aisle, it would
have to be our meat department. I highly recommend it. We
ofer an exceptional variety and focus on prime cuts, which
includes the highest-quality meat available in the marketplace. My grandfather was a farmer and my uncle still farms,
so I grew up eating only grass-fed beef.
HER FAVORITE BUSINESS BOOK
I love to read, so it’s hard to pick a favorite. A book I still
go back to is Good to Great (HarperBusiness, 2001) by Jim
Collins. It’s about operational excellence and ensuring that
people are driving that. Even though it was published in
the early 2000s, the principles still hold true. I just started
reading Principles (Simon & Schuster, 2017) by Ray Dalio.
And, of course, I think anything by Peter Drucker is a
Desda Moss is managing editor of HR Magazine.
‘Raise your hand for
the hard stuff. Of
course, it’s essential
to keep the trains
running, but find
new or fix something
that’s broken. That’s
how you’ll stand out.’